FACTORS INFLUENCING DECISION-MAKING OF MAHAMAKUT BUDDHIST UNIVERSITY SRILANCHANG CAMPUS STUDENTS TO VOTE FOR PRESIDENT OF SUB-DISTRICT ADMINISTRATIVE ORGANIZATION

Abstract

               The objectives of the research, titled “Factors Influencing Decision-making of Mahamakut Buddhist University Srilanchang Campus Students to Vote for President of Sub-district Administrative Organization,” were to study the factors influencing decision-making of students of Mahamakut Buddhist University Srilanchang Campus (MBUSLC) to vote for the president of Sub-district Administrative Organizations (SAOs). The population of the research was a total of 318 MBUSLC students, studying in the second semester of the academic year 2021. The 175 research samples were selected through Krejcie and Morgan’s sampling table, together with the stratified sampling and simple random sampling approaches. The tool used for data collection was the rating scale questionnaire. The statistics used for data analysis consisted of frequency, percentage, arithmetic mean, and standard deviation.

               The findings of the research were as follows:

               The opinions of MBUSLC students on the factors influencing their decision-making to vote for the president of SAOs were found to be overall at a high level (x̄ = 3.84, S.D. = 0.66). Separately considered in the descending order, they were Influential Media (x̄ = 3.91, S.D. = 0.67), Party (x̄ = 3.86, S.D. = 0.58), Election Campaign (x̄ = 3.82, S.D. = 0.59), Policy (x̄ = 3.81, S.D. = 0.61), and Characteristic (x̄ = 3.77, S.D. = 0.66), respectively.